Graphic Design Invoice Template & Pricing Guide for 2025

Graphic Design Invoice Essentials

As a graphic designer, your invoice is a reflection of your brand and professionalism. A well-designed invoice not only gets you paid but also reinforces your design expertise.

What to Include in a Design Invoice

• Your branding: Logo, colors, typography
• Invoice number: Sequential tracking (e.g., GD-2025-001)
• Project name: Clear reference to the work
• Detailed services: Specific deliverables
• Revision rounds: How many were included
• Usage rights: What client can do with designs
• File formats: What's being delivered
• Payment terms: Due date and methods

Sample Graphic Design Invoice

[YOUR DESIGN STUDIO]
[Logo]
[Address] | [Phone] | [Email] | [Website]

INVOICE

Invoice #: GD-2025-012
Date: January 15, 2025
Due: February 14, 2025 (Net 30)

BILL TO:
ABC Company
Attn: Marketing Director
[Client Address]

PROJECT: Brand Identity Package

DESIGN SERVICES:

Description	Qty	Rate	Amount
Logo Design 3 concepts, 2 revision rounds	1	$2,500	$2,500
Business Card Design Front and back, print-ready	1	$350	$350
Letterhead Design	1	$250	$250
Social Media Templates Instagram, Facebook, LinkedIn	3	$200	$600
Brand Style Guide 15-page PDF with usage guidelines	1	$800	$800

SUBTOTAL: $4,500
TOTAL DUE: $4,500

DELIVERABLES:

• Final logo files (AI, EPS, PNG, SVG)
• Business card print files (PDF)
• Letterhead template (DOCX, PDF)
• Social media templates (PSD, PNG)
• Brand style guide (PDF)

USAGE RIGHTS: Full commercial usage rights granted upon payment.

PAYMENT METHODS:
Bank Transfer: [Details]
PayPal: payments@yourdesignstudio.com
Credit Card: [Payment link]

Thank you for choosing [Your Design Studio]!

Graphic Design Pricing Models

1. Hourly Rates

2025 Average Rates:

• Junior Designer: $25-$50/hour
• Mid-Level Designer: $50-$100/hour
• Senior Designer: $100-$200/hour
• Art Director: $150-$300/hour

Pros: Fair for variable scope, easy to track
Cons: Caps earning potential, clients watch hours

2. Project-Based Pricing

Common Project Rates:

• Logo Design: $500-$5,000
• Business Card: $200-$800
• Brochure (8-page): $800-$3,000
• Website Design: $2,000-$15,000
• Brand Identity Package: $3,000-$20,000
• Social Media Graphics (set of 10): $500-$2,000

Pros: Predictable for client, rewards efficiency
Cons: Risk of scope creep

3. Package Pricing

Example Packages:

Starter Brand Package - $2,500

• Logo design (2 concepts, 1 revision)
• Business card design
• Basic brand colors and fonts
• Files: PNG, JPG

Professional Brand Package - $5,000

• Logo design (3 concepts, 2 revisions)
• Business card + letterhead
• Email signature
• Social media profile images
• Mini brand guide (5 pages)
• Files: AI, EPS, PNG, SVG, JPG

Premium Brand Package - $10,000

• Logo design (unlimited concepts, 3 revisions)
• Complete stationery suite
• Social media templates (20 designs)
• Presentation template
• Comprehensive brand guide (20+ pages)
• All file formats + source files
• 6 months of minor updates included

4. Retainer Agreements

Monthly Design Retainers:

• 10 hours/month: $1,000-$2,000
• 20 hours/month: $2,000-$4,000
• 40 hours/month: $4,000-$8,000

Best for: Ongoing client relationships, steady income

How to Price Design Projects

Factors to Consider:

1. Complexity: Simple vs intricate designs
2. Timeline: Rush jobs cost more
3. Usage rights: Exclusive vs non-exclusive
4. Revisions: How many rounds included
5. Client size: Startup vs Fortune 500
6. Your experience: Years in business
7. Market rates: Your location and niche

Pricing Formula:

Base Rate × Complexity Multiplier × Usage Rights Multiplier = Project Price

Example:

Logo design base rate: $1,500
Complex design (×1.5): $2,250
Exclusive rights (×1.3): $2,925 final price

Billing for Revisions

Include in contract and invoice:

• "Includes 2 rounds of revisions"
• "Additional revisions: $150/hour"
• "Major scope changes will be quoted separately"

Sample Revision Invoice:

Additional Revisions - Project ABC

Original project included 2 revision rounds (completed)
Additional revision round #3: 4 hours @ $150/hr = $600

Total Due: $600

Usage Rights and Licensing

Always specify usage rights on invoices:

Standard Usage Rights:

• Full buyout: Client owns all rights (charge premium)
• Commercial use: Client can use for business purposes
• Limited use: Specific media or timeframe
• Non-exclusive: You can resell similar designs

Sample Usage Rights Language:

"Upon full payment, client receives exclusive commercial usage rights to all designs. Designer retains right to display work in portfolio."

Invoicing for Different Design Services

Logo Design Invoice

• Number of concepts presented
• Revision rounds included
• File formats delivered
• Usage rights
• Source files (if included)

Website Design Invoice

• Number of pages/templates
• Responsive design (mobile/tablet)
• Revision rounds
• Stock photos (if provided)
• Development handoff files

Print Design Invoice

• Design work
• Print-ready files
• Bleed and trim marks
• Color profiles (CMYK)
• Printing costs (if you handle)

Payment Terms for Designers

Common structures:

• 50% deposit, 50% on completion: Most common
• 33% deposit, 33% at midpoint, 34% on completion: Large projects
• 100% upfront: Small projects or new clients
• Net 15-30: Established corporate clients
• Monthly retainer: Due on 1st of month

Handling Scope Creep

Protect yourself with clear invoicing:

Original Scope:

Logo design: 3 concepts, 2 revision rounds - $2,500

Additional Work Invoice:

Additional Services - Logo Project

Additional concept #4: $500
Revision round #3: $400
Animated logo version: $800

Total Additional: $1,700

Design Invoice Software

Best tools for designers:

• InvoiceKit: Beautiful, customizable invoices
• FreshBooks: Time tracking for hourly work
• HoneyBook: Includes contracts and proposals
• Bonsai: All-in-one for freelancers

Tax Considerations for Designers

• Sales tax: Some states tax design services
• Digital goods tax: May apply to digital deliverables
• International VAT: For EU clients
• 1099 forms: Track income from all clients

Conclusion

Professional invoicing is part of your brand as a designer. Price your work fairly, clearly communicate what's included, and always specify usage rights. Create beautiful, branded design invoices with InvoiceKit today!